Thursday, 26 September 2013

Futurerising


You've probably noticed that there haven't been many updates around here lately. Apologies but I've been rather busy writing for Futurerising since the start of the year. So for all my latest musings, head on over to Futurerising.com.

Friday, 25 January 2013

PLEASE stop mis-using QR codes!

I'm shocked by the sheer number of adverts on the tube which have QR codes on them.

Who is going to stand up, lean over the person sitting opposite and try to scan a tiny code whilst in a fast moving vehicle that is constantly stopping?


Of course that's assuming you're even on a line with WiFi... and you're actually connected to that WiFi.

Just two of the many offenders...
In fact. Just stop using them altogether. The novelty wore off ages ago.

Thursday, 20 December 2012

How to take Advantage of the Apocalypse

As with everything that ever happens, a number of brands are taking advantage of the Mayan apocalypse that will be happening tomorrow (12/21/12).

1. Roll with it. 
Sit back and accept that the world is going to end and there's nothing we can do to stop it. But why not make a little money in the process? This is the tactic most brands are going with. Most notably Lynx. All year angels have been falling from the sky and anarchy and chaos have been breaking out everywhere. But Lynx aren't one for subtlety so they've also gone and created the "final edition" of their product; 2012.

Saturday, 1 December 2012

Your Daily Dose of Christmas Magic: #Adsvent Calendar

Introducing the #AdsventCalendar!

Click here to visit the #AdsventCalendar
"Most the 2012 Christmas ads are just disappointing. Admittedly some brands have stepped it up this year to produce ads that are a world apart from their usual drivel. But there is just nothing out that we can really connect with emotionally. Nothing we look forward to watching. And nothing that brings the Christmas magic.

So this year we've teamed up with absolutely no one to bring you a magical treat every day, one of those special Christmas ads that you remember from years gone by. The ones that still make you smile. The ones you love.
"

Thursday, 29 November 2012

Is Being Random the Same as Being Creative? The Hamster Trap

I was recently flicking through a young creative's book. I thought it was all fairly decent work. But then I came across a campaign for a piece of software which featured a hamster. I sighed thinking that this was definitely the weak link in her book. There was no relevance to the Hamster (literally any animal/object/person could have worked in it's place). It didn't make sense. But it was the focal point of the entire piece and when you looked past the rodent you realised there was nothing new, clever or exciting about the idea.


Just as I was thinking that I overheard someone talking to the creative, saying "Oh my God I love that! The Hamster is so random!"